"Smells like Medellin"

The product idea is the creation of some perfumes and lotions of different types of flowers grown here in Aburra valley and surroundings. the idea would be to create a strong mark with a high status niche and looking for puting medellin in the mouth of all people in the world, changing the perception from outside about medellin, from a violent and drugs maker city to a fashion "Metropolis".
 

 The designers decided to choose this metaphor because they realized the huge recognition that flowers from medellin and sourroundings have and they like to show a mix between the fresh of a beautiful nigth in medellin and the fresh smell of a flower and give them a stylized touch. is good to say that the diversity of flowers here, represent a huge potential in the business because those represent the diversity of the people of medellin






some strategies we are trying to implement looking for aquire big business partners:

• Offer them some exclusivity in the distribution in their own countries 
• Offer them a product with the higest standards of quality 
• The Marketing will be international so they wont have to invest big amounts of money in campains
• Being opend mind and allways listen for suggestions.

 


 Photos references
 1)http://mapigonestrebol.spaces.live.com/blog/cns!8809F91CE49731A2!2424.entry


2) http://extaseetagonie.blogspot.com/